Humans of the Hub: Meet Donovan Craig from Snapfrozen

Welcome to our "Humans of the Hub" series, where we spotlight the talented partners of the Coffs Harbour Innovation Hub. This series aims to bring to life the stories of the innovators and entrepreneurs who make the Hub a vibrant community. In our first blog, we feature Donovan Craig, the founder of Snapfrozen.

A smiling Donovan Craig, founder of Snapfrozen and partner of Coffs Harbour Innovation Hub

Meet Donovan Craig, founder of Snapfrozen and partner of Coffs Harbour Innovation Hub.

Introducing Donovan Craig, founder of Snapfrozen

Donovan Craig leads the professional team at Snapfrozen, who specialise in fully custom web application development and cloud infrastructure. With a strong focus on client collaboration and innovative technology, Snapfrozen is committed to keeping businesses online and running efficiently.

A passion for web-based technology and innovation marks Donovan's path to founding Snapfrozen. With a brilliant creative mind, a knack for business, and a keen interest in solving complex problems, he was always destined to walk an entrepreneurial path. Before starting Snapfrozen, Donovan worked in various tech roles, honing his skills and gaining valuable experience.

While working at a tech company in the 90s, Donovan acquired several domain names. When he started his own business, he chose "Snapfrozen" as it resonated with his vision. Since then, Snapfrozen has grown from a small startup to a respected web development and hosting player.

Being part of the Coffs Harbour Innovation Hub has also been instrumental in Snapfrozen's success. Donovan appreciates the collaborative environment and the access to a network of like-minded entrepreneurs. "The location and facilities are fantastic, and the support from the Hub has been invaluable," says Donovan. The Hub's resources and community have provided Snapfrozen with opportunities for growth and innovation.

"The location and facilities are fantastic, and the support from the Hub has been invaluable.” - Donovan Craig, Snapfrozen.

Donovan Craig has chosen the Coffs Harbour Innovation Hub for its supportive atmosphere and fantastic location to run his company, Snapfrozen.

Snapfrozen's specialised services

With over 18 years of experience, Donovan and his team have grown to offer various digital services, including custom cloud software integrations and process automation. Snapfrozen provides cost-effective solutions to small businesses, including shared and cloud-based hosting, email services, and domain name packages, making it easier for businesses to maintain an online presence.

Snapfrozen also has extensive experience in integrating software for the solar industry. They develop customised solutions that integrate solar sales and analysis systems with CRM and accounting platforms. Their integrations help solar companies streamline operations and improve the efficiency of their services.

The Snapfrozen Edge

  • Expert Consultancy: Snapfrozen offers personalised consultancy and development services to bring your ideas to life. Donovan's team's diverse and highly experienced background ensures customised solutions that fulfil specific needs.

  • Perfect Size: Snapfrozen is small enough to provide personal service yet big enough to deliver reliable, cutting-edge technology. This balance allows them to offer the best of both worlds.

  • Exceptional Support: Snpafrozen provides locally based, knowledgeable support, ensuring your hosting needs are managed efficiently. Their support team is always ready to assist, providing peace of mind to their clients.

  • Comprehensive Solutions: By combining hosting and development expertise, Snapfrozen ensures your site is well-operated and implements new features as needed. Their integrated approach simplifies the process for clients.

  • Personalised Admin: Snapfrozen informs you about your domain names and hosting services so you can meet critical deadlines. They go the extra mile to manage the details so clients can focus on their core business.

  • Flexible Development: Snapfrozen can handle projects of any size, offering complete project management or assistance with specific parts as needed. Their flexibility makes them a valuable partner for a wide range of businesses.

Snapfrozen case studies in action: Custom solar platform integration software and e-commerce platforms

One notable project involved developing a software platform to simulate solar output for solar sales professionals to perform the complex calculations required to predict solar system pricing and STC trading figures. This solution improved operational efficiency and enhanced customer satisfaction by providing transparent and actionable insights before sales and installation.

Another success story includes an augmented reality e-commerce platform developed for a regional clothing manufacturer. Snapfrozen's team designed and implemented a comprehensive online shop with custom ordering functionality, 3D augmented reality. The new platform boosted the retailer's sales and expanded its international customer base significantly.

Group photo of the Snapfrozen team based at the Coffs Harbour Innovation Hub

The innovative local Snapfrozen team, (left to right) Jamina Prades, Ben Madden, Donovan Craig, Kai Craig, with special mention of Jaiah Passfield (absent).

Future vision of Snapfrozen

Looking ahead, Donovan is excited about Snapfrozen's future. The company aims to stay two steps ahead of the latest trends in software development and cloud solutions, with a focus on AI, platform integration and automation. Donovan believes these technologies will revolutionise the industry and provide even greater client value.

Donovan Craig of Snapfrozen leads workshop on AI and Business Automation, held at the Coffs Harbour Innovation Hub.

Donovan Craig of Snapfrozen leads workshop on AI and Business Automation, held at the Coffs Harbour Innovation Hub.

Getting to know Donovan Craig

Here are ten things about Donovan we bet you didn't know!

  • Favourite place to travel: Malaysia

  • Last played on Spotify: "Glass & Stone" by Tor

  • Favourite food: Dhal Makani (or anything Indian)

  • My favourite thing about the iHub is the location.

  • In 3 words, describe your personality: Direct, introverted, determined.

  • Best advice for aspiring entrepreneurs: "Pursue what you love, not money. Success will follow if you follow your passions."

  • Origin of the Snapfrozen name: "I had several domain names from my time at a tech company in the 90s. When starting the business, I chose the best one."

  • If you were a fictional character, who would you be and why? "Super Mario with his raccoon cape. Because he can run and fly."

  • What is the most innovative aspect of your business? "Our team."

  • What do you love most about your team? "They are smarter than me."


Keep checking our blog for more inspiring stories from the vibrant community at the Coffs Harbour Innovation Hub. 🌟 And keep an eye on our socials for details of an upcoming free event at the Hub hosted by Donovan Craig about AI + automation in business.

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Innovation Hub Success Stories: ShotTrack